Professional Case Studies

How I built custom roles at Lever and generated $1.2M in 3 quarters.

The creation of custom roles in Lever. This was a high-demand customer request, representing $2.4MM in annual contract value. My solution grossed over $1.2MM in revenue retention within 3 quarters of release. (B2B2C)

Boosting acquisition, engagement, and adoption of Apollo’s dev tool, GraphOS

An overview of ~2 years worth of work leading Apollo GraphQL's onboarding experience design.

image of the completed design for lever

How to build secure data-storage and protection practices

I developed a self-serve GDPR portal for users to oversee data collection and storage practices in compliance with their region. This initiative generated $1-2MM in retention revenue during the MVP phase. (B2B)

image of the completed design for Credible

Guiding first-time homeowners to the perfect mortgage

An informative, transparent, and accessible end-to-end home buying experience that empowers users regardless of their purchase phase, increasing engagement and conversion through these tools. (B2C)

image of the completed design for RepairPal

Making a difference in mechanics: addressing the 33-94% up-charge women face compared to men

A way for users to diagnose car problems entirely online with beginner friendly tools, providing transparent repair estimates alongside our certified shop partners that honor our quotes. (B2C)

Designing a machine learning tool at Amplitude that 1/3 of paid customers adopted.

Designing an enterprise level, machine learning tool at Amplitude, that empowers users to quickly uncover and understand meaningful fluctuations within their data when it deviates from their expected query results. (B2B2C)