Boosting developer activation at Apollo: Over two years, I led the redesign of Apollo’s onboarding experience—improving developer engagement by 55% and driving 30% of new sign ups through our Spotify demo.

See how I helped design the first anomaly detection and forecasting feature at Amplitude, balancing clarity, trust, and actionable insights. This tool helps users spot meaningful changes in product metrics without manual guesswork, leading to reduced time-to-insight, improved trust in data, and empowered teams across 800+ customer accounts to act faster with confidence.

Redesigned Credible’s pre-approval dashboard focused on their digital mortgage UX experience (home purchase options); reducing confusion, personalize next steps, and drive loan conversion. Improvements led to stronger engagement across buyer types, supporting both early-stage "dreamers" and ready-to-act borrowers.

Redesigned RepairPal’s flagship repair cost estimator to build user trust and reduce support friction. Focused on clarity, accuracy, and accessibility, the tool became a key acquisition driver for both consumers and partner networks, seeing a 27% increase in funnel completion and a 31% boost in appointment conversions.

I led a 6-month overhaul of Lever’s Role-Based Access Control (RBAC) system, addressing a high-priority need from 32 customers representing $2.4M in ACV, and delivered a scalable solution that unlocked $1.2M in revenue retention, achieved 75% customer adoption, and drove a 57% lift in retention across previously at-risk accounts.

I led the design of Apollo’s first enterprise self-serve funnel, enabling teams to demo, trial, and upgrade without needing sales intervention.

I led UX design for Lever’s first self-serve GDPR compliance portal—helping customers manage privacy at scale. This work reduced legal risk, cut support burden, and drove $1–2M in retention revenue by making complex data policies actionable and transparent.