Developed a high-demand custom roles feature at Lever, addressing $2.4M in annual contract value (ACV) requests. This solution delivered over $1.2M in retention revenue within three quarters of release, meeting enterprise needs for flexible and secure permissions management. (B2B2C)
Led the end-to-end design of Apollo GraphQL's onboarding experience over two years, significantly enhancing developer acquisition, engagement, and adoption of their flagship dev tool, GraphOS. (B2B)
Designed a self-serve GDPR compliance portal that enabled users to oversee data collection and storage practices by region. This MVP phase initiative secured $1-2M in retention revenue by simplifying legal compliance for enterprise customers. (B2B)
Created an accessible, end-to-end home buying experience that guides users through every stage of the process. These tools improved user engagement and conversion rates by offering clarity and confidence to first-time homebuyers. (B2C)
Designed an online car diagnostic tool that provides transparent repair estimates and connects users to certified shops that honor these quotes. This solution empowers users—particularly women—through beginner-friendly tools and fair pricing transparency. (B2C)
Built an enterprise-level machine learning tool that empowers users to uncover and understand data anomalies within their expected query results. This solution was adopted by one-third of Amplitude’s paid customers, transforming their ability to act on meaningful insights. (B2B2C)
